The financial industry and investing can be very complicated, too complicated even, to many first time or novice investors. With thousands of products some with strange and confusing names, the average person thinks – “This is just not for me. I know I need to invest, but I can’t do it myself.”
Amusement park rides typically fall into two categories; roller coasters and rides you nap on. Investing should be like the latter but often end up being a wild journey of nauseating turns that make you wish you’d skipped the funnel cake.
It’s not meant to be complicated – let alone stomach churning.
As investors, we often get in our own way over complicating the investing process. It happens when people don’t have a core investing strategy to guide them. Because when things go down – and the markets have been known to go down at times, most likely for a reason none of us could predict – you need a guide to remind you why you’re invested the way you are. In other words, you need a map to get you back onto the kiddie rides on the other side of the amusement park.
At CEO Financial Services we believe the hardest part of investment management isn’t complexity, taxes, or even fees. In fact, it’s not managing investments at all. It’s managing ourselves. We work with our clients, helping them navigate the investment amusement park, listening to their needs working together to develop a sophisticated, yet simple core investing strategy.